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![PDF] Tiger Woods, Nike, and I are (not) best friends: How brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality](https://i1.rgstatic.net/publication/282939080_Tiger_Woods_Nike_and_I_are_not_best_friends_How_brand's_sports_sponsorship_in_social-media_impacts_brand_consumer's_congruity_and_relationship_quality/links/569bed5e08ae748dfb103d05/largepreview.png "PDF] Tiger Woods, Nike, and I are (not) best friends: How brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality")
PDF] Tiger Woods, Nike, and I are (not) best friends: How brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
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