![Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2015/03/18/17/nike.jpg?width=1200)
Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent
![Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport](https://img.huffingtonpost.com/asset/5d01e58c2100003711ec2aed.jpeg?ops=scalefit_960_noupscale)
Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport
![Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport](https://img.huffingtonpost.com/asset/5d01e58c250000ae13e18230.jpeg?ops=scalefit_720_noupscale)
Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport
![TIL: That the Nike Slogan "Just do it" was inspired by someone on death row about to die. : r/todayilearned TIL: That the Nike Slogan "Just do it" was inspired by someone on death row about to die. : r/todayilearned](https://external-preview.redd.it/hzy7rfoUGEevMYFwovM-vSHxnEZHYF1qJBQd6VfdMAs.jpg?auto=webp&s=45522b88c83e8f54ae6f70828b10c8bf960bcfe5)