![LeBron James has penned a lifetime deal with Nike... but what does the $500m contract mean for the Cleveland Cavaliers star and the sportswear giant? LeBron James has penned a lifetime deal with Nike... but what does the $500m contract mean for the Cleveland Cavaliers star and the sportswear giant?](https://i.dailymail.co.uk/i/pix/2015/12/09/15/2F35E03600000578-0-image-a-29_1449674664863.jpg)
LeBron James has penned a lifetime deal with Nike... but what does the $500m contract mean for the Cleveland Cavaliers star and the sportswear giant?
![Cristiano Ronaldo signs '£1BILLION lifetime contract with Nike' only days after agreeing £500,000 a week Real Madrid contract Cristiano Ronaldo signs '£1BILLION lifetime contract with Nike' only days after agreeing £500,000 a week Real Madrid contract](https://www.thesun.co.uk/wp-content/uploads/2016/11/nintchdbpict000280741650.jpg)
Cristiano Ronaldo signs '£1BILLION lifetime contract with Nike' only days after agreeing £500,000 a week Real Madrid contract
![LeBron James has penned a lifetime deal with Nike... but what does the $500m contract mean for the Cleveland Cavaliers star and the sportswear giant? | Daily Mail Online LeBron James has penned a lifetime deal with Nike... but what does the $500m contract mean for the Cleveland Cavaliers star and the sportswear giant? | Daily Mail Online](https://i.dailymail.co.uk/i/pix/2015/12/09/14/2F30CFA600000578-3352717-image-a-11_1449671805924.jpg)
LeBron James has penned a lifetime deal with Nike... but what does the $500m contract mean for the Cleveland Cavaliers star and the sportswear giant? | Daily Mail Online
![Purple | lebron james lifetime nike contract worth women - Nike Mens Club Fleece Hoodie - Life Style Zemeds Sports UK Purple | lebron james lifetime nike contract worth women - Nike Mens Club Fleece Hoodie - Life Style Zemeds Sports UK](https://www.lifestylesports.com/dw/image/v2/BCDN_PRD/on/demandware.static/-/Sites-LSS_eCommerce_Master/default/dw6d2966bb/images/54070643xlarge.jpg?sw=530)
Purple | lebron james lifetime nike contract worth women - Nike Mens Club Fleece Hoodie - Life Style Zemeds Sports UK
![TCR. on Twitter: "Cristiano Ronaldo has the BIGGEST endorsement deal in sports history with Nike. https://t.co/4Ky21NTxo1" / Twitter TCR. on Twitter: "Cristiano Ronaldo has the BIGGEST endorsement deal in sports history with Nike. https://t.co/4Ky21NTxo1" / Twitter](https://pbs.twimg.com/media/E9HCDvKXoAozNLG.jpg:large)
TCR. on Twitter: "Cristiano Ronaldo has the BIGGEST endorsement deal in sports history with Nike. https://t.co/4Ky21NTxo1" / Twitter
![We are all witnesses: LeBron James signs historic lifetime deal with Nike | LeBron James | The Guardian We are all witnesses: LeBron James signs historic lifetime deal with Nike | LeBron James | The Guardian](https://i.guim.co.uk/img/media/694e87e807c590e9678e34770238fd724b36efd3/0_133_3288_1971/master/3288.jpg?width=465&quality=45&auto=format&fit=max&dpr=2&s=72870380928f6fc9a05069ad985f5640)