LeBron James's Media Company Sells Minority Stake to Group That Includes Nike, 'Fortnite' Creator Epic Games - WSJ
LeBron James Turned Down $10 Million From Reebok in High School, and It Was a Brilliant Business Decision
![Cavaliers star LeBron James signs lifetime business contract with Nike | Philippine Canadian Inquirer Cavaliers star LeBron James signs lifetime business contract with Nike | Philippine Canadian Inquirer](https://canadianinquirer.net/v1/wp-content/uploads/2015/12/12002238_10153650566583944_9061601141502331888_n.jpg)
Cavaliers star LeBron James signs lifetime business contract with Nike | Philippine Canadian Inquirer
![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZH/MW-HQ323_lebron_20190828143144_ZH.jpg?uuid=163d1246-c9c2-11e9-8c5b-9c8e992d421e)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report](https://img.bleacherreport.net/img/images/photos/003/553/420/hi-res-09ff5c5c079f9a28c8c38f2494f0098b_crop_north.jpg?1449523442&w=3072&h=2048)
LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
![LeBron James Jr follows in father's footsteps after signing Nike deal before NBA career - Mirror Online LeBron James Jr follows in father's footsteps after signing Nike deal before NBA career - Mirror Online](https://i2-prod.mirror.co.uk/incoming/article28203626.ece/ALTERNATES/s1200d/2_GettyImages-1358528699-1.jpg)
LeBron James Jr follows in father's footsteps after signing Nike deal before NBA career - Mirror Online
![Bronny James, son of LeBron, gets Nike NIL deal ahead of senior high school season - The Washington Post Bronny James, son of LeBron, gets Nike NIL deal ahead of senior high school season - The Washington Post](https://arc-anglerfish-washpost-prod-washpost.s3.amazonaws.com/public/WK2TQZY2WFBKFAX52EYJ4B2K7Q.jpg)