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3. The Hooked Model, Crossing the Chasm, and how to use them in University Alumni Relations and Fundraising – The Wildfire Manifesto
![Joseph Bou-Younes on Twitter: "The HOOK canvas by @nireyal is the best way I've seen to think about app compulsion loops http://t.co/oV8QhtX2HB http://t.co/d5CkgmTxVI" / Twitter Joseph Bou-Younes on Twitter: "The HOOK canvas by @nireyal is the best way I've seen to think about app compulsion loops http://t.co/oV8QhtX2HB http://t.co/d5CkgmTxVI" / Twitter](https://pbs.twimg.com/media/BzRk-AsIAAAjWfn.png)
Joseph Bou-Younes on Twitter: "The HOOK canvas by @nireyal is the best way I've seen to think about app compulsion loops http://t.co/oV8QhtX2HB http://t.co/d5CkgmTxVI" / Twitter
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