![The NCAA Tournament championship cap caper of 1989 — and the lucrative tradition it spawned - The Athletic The NCAA Tournament championship cap caper of 1989 — and the lucrative tradition it spawned - The Athletic](https://cdn.theathletic.com/app/uploads/2021/03/15174339/GettyImages-1165179824-300x203.jpg)
The NCAA Tournament championship cap caper of 1989 — and the lucrative tradition it spawned - The Athletic
![Silver Waves Media on Twitter: "Congratulations to Eric Lautenbach on becoming one of the most impactful people in Men's College Basketball! @nikebasketball https://t.co/PjKdPkjdk4 https://t.co/iZBpmfPjdv" / Twitter Silver Waves Media on Twitter: "Congratulations to Eric Lautenbach on becoming one of the most impactful people in Men's College Basketball! @nikebasketball https://t.co/PjKdPkjdk4 https://t.co/iZBpmfPjdv" / Twitter](https://pbs.twimg.com/media/FPHT7eiUcAEPg73.jpg)
Silver Waves Media on Twitter: "Congratulations to Eric Lautenbach on becoming one of the most impactful people in Men's College Basketball! @nikebasketball https://t.co/PjKdPkjdk4 https://t.co/iZBpmfPjdv" / Twitter
![Just for kicks: Gonzaga players treated to new LeBron James shoes before PK80 Invitational | The Spokesman-Review Just for kicks: Gonzaga players treated to new LeBron James shoes before PK80 Invitational | The Spokesman-Review](https://thumb.spokesman.com/tTUvhmXx_xTaQC6lZJ1TYGy26-s=/1200x800/smart/media.spokesman.com/photos/2017/11/23/3_C0Rcq25.jpg)
Just for kicks: Gonzaga players treated to new LeBron James shoes before PK80 Invitational | The Spokesman-Review
![Silver Waves Media on Twitter: "Congratulations to Eric Lautenbach on becoming one of the most impactful people in Men's College Basketball! @nikebasketball https://t.co/PjKdPkjdk4 https://t.co/iZBpmfPjdv" / Twitter Silver Waves Media on Twitter: "Congratulations to Eric Lautenbach on becoming one of the most impactful people in Men's College Basketball! @nikebasketball https://t.co/PjKdPkjdk4 https://t.co/iZBpmfPjdv" / Twitter](https://pbs.twimg.com/media/FPDXzcZVEAUWcuQ.jpg)
Silver Waves Media on Twitter: "Congratulations to Eric Lautenbach on becoming one of the most impactful people in Men's College Basketball! @nikebasketball https://t.co/PjKdPkjdk4 https://t.co/iZBpmfPjdv" / Twitter
![Silver Waves Media on Twitter: "Congratulations to Eric Lautenbach on becoming one of the most impactful people in Men's College Basketball! @nikebasketball https://t.co/PjKdPkjdk4 https://t.co/iZBpmfPjdv" / Twitter Silver Waves Media on Twitter: "Congratulations to Eric Lautenbach on becoming one of the most impactful people in Men's College Basketball! @nikebasketball https://t.co/PjKdPkjdk4 https://t.co/iZBpmfPjdv" / Twitter](https://pbs.twimg.com/media/FPHWzFcVsAAUoNm.jpg)
Silver Waves Media on Twitter: "Congratulations to Eric Lautenbach on becoming one of the most impactful people in Men's College Basketball! @nikebasketball https://t.co/PjKdPkjdk4 https://t.co/iZBpmfPjdv" / Twitter
![The NCAA Tournament championship cap caper of 1989 — and the lucrative tradition it spawned - The Athletic The NCAA Tournament championship cap caper of 1989 — and the lucrative tradition it spawned - The Athletic](https://cdn.theathletic.com/app/uploads/2021/03/29145728/image003-e1617044426715.jpg)
The NCAA Tournament championship cap caper of 1989 — and the lucrative tradition it spawned - The Athletic
![Silver Waves Media on Twitter: "Congratulations to Eric Lautenbach on becoming one of the most impactful people in Men's College Basketball! @nikebasketball https://t.co/PjKdPkjdk4 https://t.co/iZBpmfPjdv" / Twitter Silver Waves Media on Twitter: "Congratulations to Eric Lautenbach on becoming one of the most impactful people in Men's College Basketball! @nikebasketball https://t.co/PjKdPkjdk4 https://t.co/iZBpmfPjdv" / Twitter](https://pbs.twimg.com/media/FPHXKcfVIAENYeo.jpg)
Silver Waves Media on Twitter: "Congratulations to Eric Lautenbach on becoming one of the most impactful people in Men's College Basketball! @nikebasketball https://t.co/PjKdPkjdk4 https://t.co/iZBpmfPjdv" / Twitter
![Scottie Pippen on Twitter: "Back from the #FinalFour. Always love hanging with Lynn Merritt, Phil Knight, Eric Lautenbach and my Nike family! https://t.co/2nDUUMfnh1" / Twitter Scottie Pippen on Twitter: "Back from the #FinalFour. Always love hanging with Lynn Merritt, Phil Knight, Eric Lautenbach and my Nike family! https://t.co/2nDUUMfnh1" / Twitter](https://pbs.twimg.com/media/CfUIiUFW8AImZ2n.jpg)
Scottie Pippen on Twitter: "Back from the #FinalFour. Always love hanging with Lynn Merritt, Phil Knight, Eric Lautenbach and my Nike family! https://t.co/2nDUUMfnh1" / Twitter
![Jay Wright on Twitter: "Great to have @usabasketball Dir. Sean Ford (@VillanovaU '90) and Director of @Nike Basketball Marketing, Eric Lautenbach with us at shoot around in @TheGarden !! https://t.co/zvKR3qRRsG" / Twitter Jay Wright on Twitter: "Great to have @usabasketball Dir. Sean Ford (@VillanovaU '90) and Director of @Nike Basketball Marketing, Eric Lautenbach with us at shoot around in @TheGarden !! https://t.co/zvKR3qRRsG" / Twitter](https://pbs.twimg.com/media/DQTJ3wsW4AAh-Mz.jpg:large)
Jay Wright on Twitter: "Great to have @usabasketball Dir. Sean Ford (@VillanovaU '90) and Director of @Nike Basketball Marketing, Eric Lautenbach with us at shoot around in @TheGarden !! https://t.co/zvKR3qRRsG" / Twitter
![Silver Waves Media on Twitter: "Congratulations to Eric Lautenbach on becoming one of the most impactful people in Men's College Basketball! @nikebasketball https://t.co/PjKdPkjdk4 https://t.co/iZBpmfPjdv" / Twitter Silver Waves Media on Twitter: "Congratulations to Eric Lautenbach on becoming one of the most impactful people in Men's College Basketball! @nikebasketball https://t.co/PjKdPkjdk4 https://t.co/iZBpmfPjdv" / Twitter](https://pbs.twimg.com/media/FPHTTloVUAMaKIS.jpg)
Silver Waves Media on Twitter: "Congratulations to Eric Lautenbach on becoming one of the most impactful people in Men's College Basketball! @nikebasketball https://t.co/PjKdPkjdk4 https://t.co/iZBpmfPjdv" / Twitter
![Scottie Pippen on Twitter: "Back from the #FinalFour. Always love hanging with Lynn Merritt, Phil Knight, Eric Lautenbach and my Nike family! https://t.co/2nDUUMfnh1" / Twitter Scottie Pippen on Twitter: "Back from the #FinalFour. Always love hanging with Lynn Merritt, Phil Knight, Eric Lautenbach and my Nike family! https://t.co/2nDUUMfnh1" / Twitter](https://pbs.twimg.com/media/CfS7ncBVIAA0rWM.jpg:large)