Allyson Felix signs Athleta sponsorship after Nike maternity policy talks - Sports Illustrated
Tokyo Olympics: Alex Bell goes from selling Nikes to wearing them in a final | Sport | The Times
Paint it black: British Olympic marathon trial winner wears disguised pair of 'super shoes'
British Olympic hopefuls hit by Nike sponsorship cuts | Sport | The Times
Was Olympic Sponsorship worthwhile? | The Brandit
Nike avoids Olympic sponsorship restrictions – Marketing Week
How Nike broke running | WIRED UK
Allyson Felix: Nike changes policy for pregnant athletes - BBC Sport
London 2012 Olympics will not take legal action over Nike ad campaign | Advertising | The Guardian
Nike SB Federation Kits Official Look: Honoring Skateboarding's Past And Future At Tokyo Olympics
Olympic controversy over 'super shoe' which acts like 'trampoline' leading to athletes smashing world record on track
British Olympic hopefuls hit by Nike sponsorship cuts | Sport | The Times
Nike runs outdoor ad celebrating Farah's double Olympic victory
Nike takes marketing gold with neon-yellow shoes
Technological doping: The science of why Nike Alphaflys were banned from the Tokyo Olympics | BBC Science Focus Magazine
Nike avoids Olympic sponsorship restrictions – Marketing Week
Simone Biles Leaves Nike for a Sponsor That Focuses on Women - The New York Times
Olympics 2012: branding 'police' to protect sponsors' exclusive rights | Olympic Games 2012 | The Guardian
Apparel and watch brands sponsoring Olympic Games walk a tightrope on the tone and messaging of their campaigns | South China Morning Post
What Shoes Are Athletes Wearing at the Tokyo Olympics? - InsideHook
Rio Olympics 2016: Nike and Adidas can't wait to start their own competition in the 2016 Olympics — Quartz
Allyson Felix: Olympic athlete says Nike wanted to pay her 70% less after giving birth | The Independent
UK Athletics drop Adidas for Nike | Athletics News | ESPN.co.uk
Team USA Winter Olympians show off swag bags from Ralph Lauren, Nike, and SKIMS | Daily Mail Online
