![A hit with Instagrammers and investors, this hard-to-pronounce Swedish backpack brand is on a roll | Fortune A hit with Instagrammers and investors, this hard-to-pronounce Swedish backpack brand is on a roll | Fortune](https://content.fortune.com/wp-content/uploads/2021/05/Fjallraven-backpacks-1.jpg)
A hit with Instagrammers and investors, this hard-to-pronounce Swedish backpack brand is on a roll | Fortune
![FJÄLLRÄVEN PORTLAND OUTLET - CLOSED - 13 Photos & 25 Reviews - Outdoor Gear - 901 NW 10th Ave, Portland, OR - Phone Number - Yelp FJÄLLRÄVEN PORTLAND OUTLET - CLOSED - 13 Photos & 25 Reviews - Outdoor Gear - 901 NW 10th Ave, Portland, OR - Phone Number - Yelp](https://s3-media0.fl.yelpcdn.com/bphoto/jjTMRNhsvdJ2lKwJLM0t3Q/348s.jpg)
FJÄLLRÄVEN PORTLAND OUTLET - CLOSED - 13 Photos & 25 Reviews - Outdoor Gear - 901 NW 10th Ave, Portland, OR - Phone Number - Yelp
UC Davis Stores on Twitter: "Fjallraven Kanken backpacks are at 25% off today to customers who present their One Day Sale postcard! https://t.co/qAJe2YCdRT" / Twitter
![The Swedish Brand Behind Those Miniature Kanken Backpacks Is Opening Its First Aussie Store - Concrete Playground The Swedish Brand Behind Those Miniature Kanken Backpacks Is Opening Its First Aussie Store - Concrete Playground](https://cdn.concreteplayground.com/content/uploads/2018/10/Fjallraven-interior3-supplied.jpeg)