![A Pair of Michael Jordan's Game-Worn Sneakers Sold for $615,000 at Christie's, Setting a New Record for the Category A Pair of Michael Jordan's Game-Worn Sneakers Sold for $615,000 at Christie's, Setting a New Record for the Category](https://news.artnet.com/app/news-upload/2020/08/LOT-2_AIR-JORDAN-1-TYPS_NIKE-1985_V2-1024x683.jpg)
A Pair of Michael Jordan's Game-Worn Sneakers Sold for $615,000 at Christie's, Setting a New Record for the Category
![How Nike's Jordan Brand used celebrity collaborations to overcome a dip in the rankings and keep its reputation as the most iconic sneaker brand of all time. From the moment it signed How Nike's Jordan Brand used celebrity collaborations to overcome a dip in the rankings and keep its reputation as the most iconic sneaker brand of all time. From the moment it signed](https://www.businessinsider.in/thumb/msid-69256273,width-700,height-525/In-1984-Nike-teamed-up-with-Michael-Jordan-to-launch-Jordan-Brand-a-brand-of-shoes-and-athletic-wear-built-around-the-player-At-the-time-Nike-was-a-struggling-brand-selling-running-shoes-with-an-idea-to-reinvent-itself-as-a-company-for-athletic-stars-.jpg)
How Nike's Jordan Brand used celebrity collaborations to overcome a dip in the rankings and keep its reputation as the most iconic sneaker brand of all time. From the moment it signed
![Michael Jordan wanted to sign with adidas but they 'didn't feel like he was worth it' | Daily Mail Online Michael Jordan wanted to sign with adidas but they 'didn't feel like he was worth it' | Daily Mail Online](https://i.dailymail.co.uk/1s/2020/05/04/17/27991010-0-image-a-8_1588609499928.jpg)
Michael Jordan wanted to sign with adidas but they 'didn't feel like he was worth it' | Daily Mail Online
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Michael Jordan's Game-Worn 'Shattered Backboard' Sneakers Sell for Record US$615,000 | Auctions News | THE VALUE | Art News
![Air Jordan 1 "Shattered Backboard" sneakers worn by Michael Jordan expected to sell for $650,000 plus in upcoming auction | Luxury London Air Jordan 1 "Shattered Backboard" sneakers worn by Michael Jordan expected to sell for $650,000 plus in upcoming auction | Luxury London](https://s3.eu-west-2.amazonaws.com/luxurylondon.co.uk-storage-bucket-001/images/articles-body/1138/nike-air-jordan-sothebys.jpg)
Air Jordan 1 "Shattered Backboard" sneakers worn by Michael Jordan expected to sell for $650,000 plus in upcoming auction | Luxury London
![37 Years Ago, Michael Jordan Signed His $500,000, 5 Year Nike Contract And Made His NBA Debut Against The Washington Bullets - Fadeaway World 37 Years Ago, Michael Jordan Signed His $500,000, 5 Year Nike Contract And Made His NBA Debut Against The Washington Bullets - Fadeaway World](https://fadeawayworld.net/.image/ar_4:3%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_1200/MTgwNjA5NTQ2MTI4MDA4NTUy/nike-had-conditions-before-giving-rookie-michael-jordan-a-contract-either-be-nba-rookie-of-the-year-or-average-20-ppg-or-be-an-all-star-or-sell-4m-worth-shoes-in-a-year.jpg)
37 Years Ago, Michael Jordan Signed His $500,000, 5 Year Nike Contract And Made His NBA Debut Against The Washington Bullets - Fadeaway World
![Italian Private VIP Airport Manager Details Epic Interaction With Michael Jordan: "My Heart Is Still In My Mouth. " - Fadeaway World Italian Private VIP Airport Manager Details Epic Interaction With Michael Jordan: "My Heart Is Still In My Mouth. " - Fadeaway World](https://fadeawayworld.net/.image/t_share/MTkxMjg2MzM2MDcyNzIxOTUz/mj-shoes.jpg)
Italian Private VIP Airport Manager Details Epic Interaction With Michael Jordan: "My Heart Is Still In My Mouth. " - Fadeaway World
![Michael Jordan's Game-Worn 'Shattered Backboard' Sneakers Sell for Record US$615,000 | Auctions News | THE VALUE | Art News Michael Jordan's Game-Worn 'Shattered Backboard' Sneakers Sell for Record US$615,000 | Auctions News | THE VALUE | Art News](https://assets.thevalue.com/0dab05560ec2e1014fa3a1a6b99e2c646f35c4c6/mobile/9aca537bc524975740483f32e3bb5d9ca3e6441b.jpg?1597405967)